If a car company is bringing in a new car on to the market what are the features that are most likely to attract customers. David Brown reports that for one Ford, at least, it is not about power and performance
Ford Australia has a new SUV, called the Puma, to be on the Australia market in the second half of 2020.
The headline on the press release proclaims: new style, better connectivity and better safety.
You have to go through some 13 paragraphs to find out what engine it has. It is then mentioned because it is eco-friendly. The six-page press release does not mention words like “handling”.
It’s an evolving era and Ford calls this small vehicle an “Urban SUV”. The focus is encouraging as all models have
- Autonomous Emergency Braking with Pedestrian Detection
- Lane Departure Warning
- Lane Keep Assist
- Traffic Sign Recognition
- Driver Impairment Monitor
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