Ford Puma SUV 2020 Radio Review

2020_Ford_Puma_Static_STLineV

If a car company is bringing in a new car on to the market what are the features that are most likely to attract customers. David Brown reports that for one Ford, at least, it is not about power and performance

Ford Australia has a new SUV, called the Puma, to be on the Australia market in the second half of 2020.

The headline on the press release proclaims: new style, better connectivity and better safety.

You have to go through some 13 paragraphs to find out what engine it has.  It is then mentioned because it is eco-friendly. The six-page press release does not mention words like “handling”.

It’s an evolving era and Ford calls this small vehicle an “Urban SUV”.  The focus is encouraging as all models have

  • Autonomous Emergency Braking with Pedestrian Detection
  • Lane Departure Warning
  • Lane Keep Assist
  • Traffic Sign Recognition
  • Driver Impairment Monitor

 

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 430,000. 

About David Brown 273 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto