Everrati to electrify Land Rover Models with Hobson Industries

Everrati Automotive Limited (Everrati), the leading global technology company specialising in the redefining and futureproofing of automotive icons, has announced a new partnership between Everrati Advanced Technologies (EAT) and Hobson Industries Limited, providing its industry-leading EV expertise in the production of electrified Land Rover vehicles. 

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  • Everrati Advanced Technologies (EAT) partners with leading Land Rover engineering company and security services supplier, Hobson Industries
  • New partnership will result in the production of electrified versions Land Rover-based vehicles for security and defence projects
  • Specialist in through-life support for Land Rover models, Hobson Industries offers OEM parts supply all the way to full vehicle builds, focusing on both armoured and soft skin variants
  • EAT, a division of Everrati Automotive Ltd which futureproofs icons with state-of-the-art EV powertrains, will supply its leading EV technology, blended with in-house OEM-grade design, engineering and manufacturing expertise
  • EAT provides customers with high-tech consultancy services from initial concept and feasibility studies through to scalable low-volume production
  • New partnership with Hobson Industries is just one of multiple electrification programmes undertaken by EAT in recent months

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Everrati and Hobson Industries

An internationally-renowned engineering-based company established in 1987 by Peter Hobson – who served as a Royal Navy Naval Weapon Engineer – Hobson Industries offers through-life support for heritage Land Rover models, encompassing everything from parts supply to full vehicle builds.

These include armoured and soft skin variants of Land Rover models, all of which have had ICE powertrains up until now. As part of the new collaboration, Hobson Industries’ vehicle builds will benefit from EAT’s state-of-the-art electric powertrains – already proven in Everrati’s range of electrified icons, which include a Land Rover Series IIA. The electrified models developed with Hobson Industries will be used for security and defence projects.

Drawing upon Everrati’s unique combination of engineering experience; amassed from more than 50 years of collective expertise working within automotive OEMs, EAT was established earlier in 2022 following rapidly growing demand for Everrati’s high-end EV solutions.

Its product line-up includes the redefined and electrified Land Rover Series IIA, which has been developed at the company’s technical centre in Upper Heyford, Oxfordshire, and incorporates a brand-new EV powertrain courtesy of the company’s expert team of industry specialists from
world-leading OEMs. The off-roader’s 60kWh battery pack has a power output of 150bhp and 300Nm of torque reinvigorates the car’s original character.

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Electric Partnership

Founder and CEO of Everrati, Justin Lunny, said: “We are delighted to announce this new partnership with Hobson Industries, a globally renowned expert in every aspect of through-life management of classic Land Rovers. One of the most ubiquitous vehicles in active service in the security and defence sectors around the globe, these industries are increasingly embracing electrification especially where quiet, stealth vehicles are required.

“Everrati Advanced Technologies is expertly placed to support the transition of these older vehicles to a clean and sustainable future. The combination of Hobson Industries’ unparalleled reputation – and its connections to the security and defence sectors – with EAT’s state-of-the-art EV propulsion systems is unique.”  

Founder and Managing Director of Hobson Industries, Peter Hobson, said: “Few companies can match Hobson Industries’ ability to offer through life support management and development of Land Rover heritage vehicles in both military and civilian platforms. Across the markets we serve in the UK and globally, we have established close relationships with the people that trust and depend on us. I am delighted to partner with Everrati Advanced Technologies. I have always said that thanks to us, the Land Rover need never die. With EAT that statement has never been truer.”

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Utilising proven Everrati automotive EV propulsion system platforms as a starting point, EAT provides consultation on a suite of electrification solutions for commercial clients, from initial concept, analysis services and feasibility study to complete turnkey EV powertrain provision. In addition, EAT provides provide software and IP development for bespoke customer requirements.

Initially focused on the low-volume specialist and luxury vehicle sector, EAT provides design, development, engineering, and production consultancy services, enabling customers to create almost any bespoke EV powertrain solution they desire. Whether a redefined version of an existing vehicle or an entirely new electric propulsion system application.  

About Rob Fraser 2486 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.