Did Holden build the wrong type of cars

Holden ute with big bullbarOne of the criticisms of Holden was that it kept building big, rear wheel drive cars to tackle the Australian conditions. David Brown, notes that hindsight is easy.

After the oil crisis of the 70s, Holden set about replacing the Kingswood with a smaller model, the VB Commodore.  They lost their market leadership and later models had to get bigger.

It is not as if the big, macho, “tackle the rough Australian conditions” image has died.

You can see a bulky Ranger ute or Landcruiser in an urban street but a Commodore ute with a bull bar, kangaroo spot lights and seven CB radio aerials is now really only a show car at the Deniliquin ute muster.

Building a successful car company is more than picking one trend.

Ford had the chance with their large Territory SUV but their parent company did not back the locals to help develop a diesel option for export.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. 

About David Brown 269 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto