Cupra: a new car brand coming to Australia

There are over 50 different car brands on sale in Australia.  We have more brand choices than even the United States. But when is too many brands not enough?


Volkswagen thinks we could do with one more. They plan to launch their Cupra brand onto the Australian market in 2022 as a springboard into the Asian Pacific region.


Cupra says that Australia is a good target because it has a high middle-class income and it is a progressive society.

Cupra which is headquartered in Barcelona -Spain has been a brand for only 3 years.

Cupra is basing its image on performance and new technology that will include plug in hybrids and all-electric vehicles.

One of their first vehicles destined for Australia is the unusually name Formentor an SUV coupé and the first model uniquely designed and developed for the brand.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minute has an average daily audience of over 150,000 listeners. That’s over 750,000 listeners a week. Motoring Minute is also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 430,000.

About David Brown 440 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto