Choose With Jaguar Land Rover and Pivotal Subscription

Go electric or go off road: customers choose with jaguar land rover and pivotal subscription

Image_PivotalBritain’s biggest car maker has set up the service, called Pivotal, so customers can experience either the latest technology from the smarter, more refined and premium Jaguar range, or trial the unrivalled breadth of capability, versatility and luxury offerings of the Land Rover range, swapping between models when it suits them.

  • ‘Pivotal’ offers all-inclusive, no-commitment premium subscription for Jaguar and Land Rover models
  • Complete flexibility allows members to swap models or pause membership to suit them
  • All-electric Jaguar I-PACE and the latest plug-in hybrids Range Rover Evoque and Land Rover Discovery Sport available to subscribers
  • Car subscriptions forecast to account for 10 per cent of European and US sales by 2025*
  • Pivotal is backed by InMotion, Jaguar Land Rover’s venture capital and mobility services arm

Pivotal Subscription Service

As more people choose flexible monthly payments over one-off bills, Jaguar Land Rover is changing the way we use vehicles – with a premium car subscription service.

The Land Rover Discovery, Range Rover Sport are all included, with new models being introduced at a later stage, including the new Land Rover Defender and two new plug-in hybrid electric vehicles: the Land Rover Discovery Sport and Range Rover Evoque PHEVs.

Customers can also choose the multi-award winning all-electric Jaguar I-PACE to experience driving with zero-tailpipe emissions, or alternatively the Jaguar F-PACE. The service will allow members to adapt their vehicle choice every six months, to suit their changing lifestyle, whether it’s a new job, growing a family or the need for greater flexibility.

Pivotal will initially be looking to grow and integrate with approved Jaguar and Land Rover retailers to supply the vehicles.

The new service offers an alternative to the traditional vehicle ownership and leasing plans. A single monthly payment covers the rental cost, insurance, tax, servicing and repairs – leaving just fuel to pay for. There are multiple membership tiers available and members can put their subscription on hold from month to month.

Already 18 per cent of drivers prefer no-commitment subscriptions to paid-up ownership. These are predicted to account for nearly 10 per cent of all new sales in the USA and Europe by 2025 – equivalent to some 16 million vehicles*. The early trials have proven this as an effective way of encouraging new customers to try the brands, with 80% of new members not having previously owned a Jaguar or Land Rover vehicle.

Isobel Dando, Managing Director of Pivotal said: “The world is changing, and Jaguar Land Rover is changing with it, adapting to the needs of our customers as well as supplying those who would not normally consider our cars and SUVs. 

Traditional Car Ownership

“Traditional car ownership may not provide the flexibility required by some in the modern world, and with Pivotal we are able to offer an alternative, premium option. Our customers love driving and a subscription gives members chance to experience living with different vehicles – whether their priority is lower-emissions, advanced safety technologies, versatility or design, Jaguar and Land Rover vehicles have plenty to offer.”

Rawdon Glover, Managing Director of Jaguar Land Rover UK said: “The future of mobility has never been more in the spotlight and our customers are increasingly looking for more flexibility in the way they interact with us. We are constantly looking at new and innovative ways to deliver the best solutions for our customers and adding the Pivotal subscription service to our portfolio is the latest in a line of new services that put our customers’ needs first. 

“Through Pivotal and our network of retail partners, even more drivers can get behind the wheel of a Jaguar or Land Rover and we’re excited to see how this new initiative fits in a post-pandemic world where personal transport will undoubtedly be in more demand.”

Pivotal is backed by InMotion – Jaguar Land Rover’s venture capital and mobility services arm. It aims to provide the most flexible all-inclusive premium car subscription service, targeted at the 20 per cent of young professionals who wouldn’t normally own a car**.

Pivotal will secure Jaguar Land Rover a place in the Mobility-as-a-Service (MaaS) market, an industry forecasted to exceed $52 billion by 2027, with the ultimate goal of achieving zero congestion and zero accidents as part of the Destination Zero vision.

For further information, please visit www.drivepivotal.com.

About Rob Fraser 1434 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.