Porsche and Hugo Boss agree partnership

Hugo Boss will equip the entire Porsche Motorsport team

Porsche Hugo BossPorsche has signed a multi-year cooperation agreement with the Metzingen-based fashion company Hugo Boss.

As the official clothing partner, Hugo Boss will equip the entire Porsche Motorsport team worldwide – both on the race track and in the workshop.

The agreement also includes outfitting the future Porsche Formula E team. As from December 2019, the sports car manufacturer will enter the series for electric race cars with its own works team.

“Formula E is a highly attractive race series,” says Oliver Blume, CEO of Porsche AG.

“It offers us the perfect environment to consistently further develop our vehicles in terms of efficiency and sustainability. We are looking forward to our debut in the series in the 2019/2020 season. The renowned fashion company Hugo Boss is a perfect partner for us as the team outfitter.”

“Hugo Boss and Porsche both stand for innovation and perfection,” says Mark Langer, CEO of Hugo Boss AG.

“We have already cooperated successfully in the area of motor sports over the course of recent years and decades. That is why I am delighted that our cooperation will now reach a new level with the future-oriented Formula E series.”

The brand partnership of the two companies also covers other areas away from motor sports. For example, the fashion house will offer a ‘Porsche x BOSS’ collection in BOSS Stores and its online shop from March next year.

About Rob Fraser 1980 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.