Holden’s Executive Director – Marketing, Geraldine Davys, said Holden is recognising how people are using their vehicles and responding to that, delivering style, substance and value.
“This new range of special edition vehicles has been created to support our customers’ lifestyles whilst offering the great value for money Holden prides itself on,” said Ms. Davys.
“In addition to each different models’ distinctive styling and content features, all vehicles are covered by Holden’s Lifetime Capped Price servicing program, giving customers ultimate peace of mind.”
Available from April, Trax Active is based on the popular Trax LS which already boasts a frugal 1.8-litre engine and 7-inch colour touchscreen display. Trax Active comes equipped with key styling features and roof racks, giving customers the additional tools required to support a busy lifestyle.
Trax Active – features over and above Trax LS – $23,990 driveaway
17-inch Alloy wheels
Chrome Exterior Door Handles
Also available from April is the family friendly, Colorado 7 Trailblazer offering exceptional off-road ability, premium styling and an impressive 3,000kg towing capacity. Colorado 7 Trailblazer builds on the top-of-the-range Colorado 7 LTZ upon which it’s based, providing 18-inch High Country wheels and numerous exterior styling features.
Colorado 7 Trailblazer – features over and above Colorado 7 LTZ – $48,990 driveaway
New 18-inch alloy wheels
Z71 Masked Headlamps
Rear Trailblazer 4×4 Decal
Roof Spoiler Body Colour
Trailblazer Side Badges
Colorado Branded Bonnet
Carpet Floor Mats
Following its popularity in 2015, the Colorado Storm will return in April, promising customers a more premium experience and sporty appearance.
Based on 4×4 Colorado Crew Cab LTZ, Storm adds new 18-inch alloy wheels, black nudge bar, black sports bar and a ‘Storm’ branded bonnet protector to an already impressive package including an impressive 3,500kg towing capability.
Colorado Storm – features over and above 4×4 Colorado Crew Cab LTZ – $500 premium over 4×4 Colorado Crew Cab LTZ
New 18-inch alloy wheels
Black nudge bar
Black sports bar
Storm branded bonnet protector
Storm badges (rear doors)
Carpet floor mats (front and rear)
Supporting the introduction of Trax Active, Colorado 7 Trailblazer and Colorado Storm is the compelling Step Up at Holden campaign, which Ms. Davys said promised customers exceptional value for money for whichever Holden fits their lifestyle.
“Australians see their car as a supporting asset to their lives so we have designed our sales and new products to ensure we cater for a range of different life stages and lifestyles,” said Ms. Davys.
Trax Active, Colorado 7 Trailblazer and Colorado Storm will be available at Holden dealers nationwide from mid-April and is also part of Holden’s Lifetime Capped Price Service program, ensuring customers’ peace of mind long after purchase.