Mazda’s sustained Australian growth

MAZDA Australia’s slow and steady journey to prominence over the last 30 years has become the benchmark for the Mazda Motor Corporation globally, as the market share of the company’s Australian arm continues to outperform all major markets around the world, including Japan.

Australia’s 9.9 per cent market share is double that of the 4.9 per cent share in its home market and substantially greater than that of Mazda’s United States’ tally, which is currently sitting at about 1.7 per cent.

The President of Mazda’s North American Operation was recently in Australia and said that the US had a lot to learn from the Australian organisation.

In total vehicle sales Mazda is at No 2 in the Australian market behind Toyota.

A number of Mazda models are in the top three best sellers in their respective segments, including the Mazda2, Mazda3, Mazda6 and CX-3, while the CX-5 is the best-selling mid-size SUV in the country.