Jeep® – one of the world’s few, true icons – is celebrating its 70th anniversary in 2011. To mark the occasion, the Jeep brand is creating distinctive, unique 70th Anniversary Edition models of each vehicle in its lineup.
“The Jeep brand’s legendary heritage and capability have made it a genuine automotive icon that is well-known and loved throughout the world,” said Dean Bonthorne, Senior Manager – Marketing & Corporate Communications for Chrysler Australia. “Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.
“As part our celebration of the 70th Anniversary of the Jeep brand, we are offering Australian customers a range of premium special-edition models across the entire range with unique enhancements” Bonthorne added.
Available in strictly limited numbers, the Jeep 70th Anniversary Edition models will be arriving into Australian showrooms from May 2011 in a choice of Silver and Black colour schemes.
2011 Jeep Patriot 70th Anniversary Edition
Available on Patriot Limited 2.4L manual and automatic. Priced from $40,000 drive away, features include:
Unique 18-inch Mopar aluminium wheel
Power sunroof
Mopar stainless steel mesh grille
70th Anniversary badges
Premium leather seats with embossed with logo and Chestnut accent stitching and piping
Berber floor mats and cargo area with Chestnut binding
Unique dark green cluster overlay
Leather wrapped steering wheel with Chestnut stitching
Unique cluster overlay and needles
70th Anniversary logo on radio screen
2011 Jeep Cherokee 70th Anniversary Edition
Available on the Cherokee Limited 3.7L V6 model. Priced from $44,000 drive away, features include:
Unique 18-inch Mopar wheel with polished face and painted pockets
Power sunroof
Mopar stainless steel mesh grille inserts
70th Anniversary badges
Premium leather seats with embossed with logo and Chestnut accent stitching and piping
Door armrest and centre console in leather with Chestnut accent
Leather wrapped steering wheel with Chestnut stitching
New interior satin chrome accents and bezels in anodised Silver and Black Lacewood finish
Berber floor mats with Chestnut binding
Unique cluster overlay and needles
70th Anniversary logo on radio screen
Mopar stainless steel sill plates
2011 Jeep Wrangler 70th Anniversary Edition
Available on Wrangler Renegade and Wrangler Unlimited Renegade 3.8L V6 models. Priced from $39,000 drive away, features include:
Mopar stainless steel mesh grille
70th Anniversary decals
Premium black leather seats with embroidered 70th Anniversary logo
Renegade pack featuring 3-piece hard top, soft top, sidesteps and premium audio with subwoofer
2011 Jeep Grand Cherokee 70th Anniversary Edition
Available on Grand Cherokee Limited 3.6L Pentastar V6, 5.7L HEMI® V8 and the 3.0L CRD turbo diesel that is due mid-year. Priced from $63,500 drive away, features include:
Unique, polished 20-inch aluminium wheel with Mineral Gray pockets
Dual-pane panoramic sunroof
Mopar stainless steel mesh grille
70th Anniversary badges
Premium leather seats with Chestnut accent stitching and piping
Door armrest and centre console in leather with Chestnut accent
Leather wrapped steering wheel with Chestnut stitching
Berber floor mats with Chestnut binding
New satin chrome-plated, graphite anodised paint and Black Lacewood interior finish
Unique cluster overlay and needles
70th Anniversary logo on radio screen
2011 Jeep vehicle lineup
Jeep builds on its tradition of providing unique, iconic, versatile and capable vehicles for 2011, with its next-generation, premium flagship vehicle – the 2011 Jeep Grand Cherokee – and with significant changes across the Jeep vehicle lineup.
With the greatest range of SUVs under one brand, the Jeep vehicle portfolio in Australia consists of:
Grand Cherokee: The most capable and luxurious Grand Cherokee ever, balancing legendary Jeep capability with sophistication to deliver a premium driving experience for all adventures
Cherokee: The mid-size SUV from Jeep that offers Jeep 4×4 capability combined with on-road refinement and numerous innovative features, including the industry-exclusive full-length Sky Slider® open canvas roof
Patriot: A compact SUV delivering the fun, adventure and value only Jeep can offer, with unsurpassed 4×4 fuel economy and segment leading capability
Wrangler: The icon of the Jeep brand, it remains true to its heritage as the original fun-and-freedom machine. For 2011, it boasts an all-new interior, and more efficient 2.8L CRD turbo diesel engine option
Wrangler Unlimited: The only four-door convertible SUV on the market with room for five adult passengers, Wrangler Unlimited receives an all-new interior for 2011 and enhanced optional 2.8L CRD turbo diesel engine
Jeep Brand
Built on seven decades of legendary heritage, Jeep is the authentic sport-utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear – branded products from clothing to baby strollers – Jeep owners all have one common trait: a Jeep vehicle delivering benchmark, all-weather capability that allows them to go anywhere and do anything. It’s not unusual to see Jeep owners sporting a bumper sticker that reads, “It’s a Jeep thing…you wouldn’t understand.”