Honda Australia will launch a new advertising campaign for the Jazz, featuring the updated model that recently received equipment, safety and styling upgrades.
Beginning this Sunday, 15 May, the new campaign builds on the “What If, What’s Next?”branding launched in October 2010.
The campaign showcases the style and versatility of the Jazz and the story involves all those day-to-day activities that Jazz is the perfect partner for – it fits all your hobbies, friends, even your pets.
The feature of the campaign is Jazz’s unique, three-mode ‘Magic Seats’. In Utility Mode, the rear seats fold down flat, extending the luggage area to a maximum length of 1,720mm (with the front seat pushed all the way forward). The cargo area can now fit a bicycle, without having to take the front wheel off – ideal for those who love a bit of outdoor adventure.
In Long Mode, one rear seat folds flat along with the front passenger seat, to create a space of up to 2,400mm in length. In this mode, you can fit those long, awkward items like a surfboard or even furniture. In Tall Mode, the rear seats fold up, creating enough space for plants to sit upright, with no mess or fuss.
Honda Australia General Manager Sales and Marketing, Mr. Stephen Collins, said; “The upgraded Jazz has sportier styling, five-star safety across the range and more standard features such as Bluetooth and USB connectivity that will appeal to a whole new audience.
“Of course Jazz still has all those things we know and love; its Magic Seats, its practicality and of course, its fun personality. Jazz is now even better value for money,” Mr. Collins said.