Ford Ute Emoji – To attain iconic status must a product have an emoji? David Brown has a car example.
There are emojis for SUVs, sedans, race cars, delivery trucks and even motorized rickshaws. But there is not an emoji for the much-loved ute
Last year Ford petitioned the Unicode Consortium to add a pickup to the approved list of 3,000 icons that used in phones and computers across the world. The pickup emoji has been shortlisted by the Emoji Subcommittee, which means it’s likely to become a real emoji in 2020.
Is an emoji still a short hand communication tool if you have to sort through 3,000 examples to find it?